Most teams already know what good looks like. What they do not have is a standard they can be measured against, in order, every day. Jason MacDonald gives your organization that standard, in language your leaders can use the next morning.
Jason MacDonald · Maxwell Leadership Certified Speaker, Trainer and Coach · Author of BUILT OPERATOR · Founder of AlphaBlueprint
In person or virtual · Based in St. George, Utah · Available nationally
Independent Certified Coach, Teacher, Trainer and Speaker with the Maxwell Leadership Certified Team.
BUILT OPERATOR. Three Pillars, Twelve Standards, and the daily scoring method behind every program below.
Founder of the AlphaBlueprint Academy, where the same twelve-standard system is taught, scored, and held to weekly.
Builds and runs AI operating systems daily across sales, marketing, finance, brand, and operations.
Your managers are not short on motivation and your people are not short on information. What is missing is a shared, written standard, a way to score it in under two minutes a day, and a weekly cadence that makes the score visible. That is what these programs install.
Everyone is working hard against a different definition of good. Priorities drift, expectations get personal, and performance conversations become opinion instead of evidence.
When accountability is something done to people rather than a standard people hold themselves to, it does not scale past the manager's attention span.
The session lands, the energy is real, and by Thursday nothing has changed. Without a mechanism, training is an event instead of an install.
Motivation wears off by Thursday. A system does not.
Every program below runs on the same framework from BUILT OPERATOR: Three Pillars, Twelve Standards, and one binary daily question per standard. Each one is customized to your meeting theme, your language, and the specific behavior you want to see change.
Why capable teams underperform, and the standard that fixes it
The opening keynote and the foundation for everything else. Your audience leaves with a written standard instead of a good intention: what the non-negotiable floor is for their role, how it gets scored daily, and what happens at the weekly review. It reframes performance from a motivation problem into a design problem your leaders can actually solve.
Building accountability that does not depend on being watched
Accountability fails when it is a feeling, a meeting, or a manager. This program replaces all three with a binary: for every standard, every day, you either held or you folded. No partial credit, no self-report drift, no debate. The session covers how to write standards people cannot argue with, how to make a miss safe to name, and how to run the conversation that follows without it becoming personal.
Moving work off your plate without losing the standard
The most common failure in a promoted leader is not delegation avoidance. It is delegation without a standard, which produces work that has to be redone and a leader who concludes it is faster to do it himself. This program teaches the Delegation Ladder: what to hand off, in what order, with what defined outcome, and how to inspect it without hovering.
Leading people through change they did not choose
Every organization eventually asks its people to give up the version of themselves that made them successful. Most change programs address the plan and ignore the identity, which is why they stall. This program gives leaders the Quarterly Kill List: a repeatable method for naming what is retiring, what is replacing it, and what stays the same so the ground does not move under everyone at once.
Making AI a daily operating habit instead of a pilot project
Most organizations have bought AI tools and installed almost no AI behavior. This program is not a technology briefing. It is an operating session: how a non-technical leader uses AI on a real calendar, a real inbox, a real pipeline, and a real set of numbers, with a standing profile that makes every output specific to the business rather than generic. Delivered live, in front of the room, on the tools your people already have.
Systems thinking for owner-operators and business audiences
Written for association and owner-operator audiences rather than corporate employees. The premise is architectural, not aspirational: most operators do not have a revenue problem so much as a structure problem, where money moves without lanes and decisions get made without a map. The session covers building the Cash Flow Map, defining the lanes, and automating the split so financial discipline does not depend on memory. No projections, no promises, no numbers claimed.
Do not see your theme here? Every program is built from the same twelve-standard framework and is regularly customized to a client's meeting theme, mission statement, or existing training schedule. Describe what you need in the inquiry form and you will get a straight answer about whether it is a fit.
The same system, delivered at the length that fits your event. Every format includes a pre-event discovery call and customization to your organization at no additional charge.
45 to 75 minutes · in person or virtual
A general session built for a room of any size. One framework, delivered so it can be repeated in the hallway afterward. Includes Q&A and, on request, a book signing.
3 to 4 hours · interactive · two breaks
Where the material stops being a talk and becomes an install. Small-group work, live exercises, and a written action plan each participant leaves holding.
6 to 8 hours · breaks and lunch
The complete twelve-standard system installed across a leadership team in one day, with the weekly review cadence built and scheduled before anyone leaves the room.
Multi-session · defined cohort
A recurring in-house program that builds shared language across an organization. Curriculum, cohort, objectives, and a cadence that keeps the standard alive between sessions.
One-to-one or small group · engagement based
Confidential coaching for executives and emerging leaders. Assessment, goals, a set session cadence, and accountability between sessions against a written standard.
60 to 90 minutes · virtual friendly
High impact, time efficient, and the lowest-friction way to bring leadership development into an organization for the first time. Frequently the first engagement a new client books.
Fees are quoted per engagement based on format, date, location, and length. Travel, lodging, and printed materials are quoted separately. Recording rights are agreed in writing before the event. Submit the form below with your date and budget range and you will receive a written quote.
You are not only buying sixty minutes on a stage. You are buying whether the run of show holds, whether the AV requirements arrive before you have to ask, and whether the speaker makes you look good to the people who approved the budget.
Two minutes. No financial obligation, no phone call required to get an answer. You will hear back within one business day, including if the date is not available.
Twenty to thirty minutes on your audience, your theme, and the behavior you want changed. The date is held while you decide. Still no obligation.
A written speaker agreement covering fee, format, travel, AV, and recording rights. The date is confirmed on signature and deposit.
A working session with you or your committee. Your language, your mission statement, your examples. Stage introduction, AV requirements, and materials delivered ahead of time.
Early to the room, ready before the room is. Attendees leave with a written standard and the scoring method. Follow-up resources go to every attendee who wants them.
Long and short bios, a stage introduction script, high-resolution photography, AV requirements, and program descriptions are in one PDF you can download right now and forward to whoever approves the booking. No form, no wait.
Download the Speaker Kit (PDF)
Or open it in a new tab. Need full-resolution originals or something specific? Direct: [email protected]
Jason MacDonald is an Independent Certified Coach, Teacher, Trainer and Speaker with the Maxwell Leadership Certified Team, and the founder of AlphaBlueprint, a performance and development company based in St. George, Utah.
He spent years in sales and leadership, building and running teams, before developing the system that became AlphaBlueprint. He built it because the standard shelf offered stories and inspiration but no structure. People did not need another memoir to admire. They needed something they could install and run.
That system became BUILT OPERATOR, Book One of the Built series: three pillars, twelve standards installed in sequence, and one binary question per standard scored daily against evidence rather than feelings. The same framework runs the AlphaBlueprint Academy, where it is taught, scored, and held to every week. Every program on this page is built from it.
He speaks the way he works. Direct, structural, and allergic to a session that ends in applause and changes nothing on Monday.
Jason is an Independent Certified Coach, Teacher, Trainer and Speaker with the Maxwell Leadership Certified Team. He is not an employee, agent, or representative of Maxwell Leadership, and nothing on this page implies endorsement by Maxwell Leadership or John C. Maxwell.
There are no testimonials on this page yet, and there will not be invented ones. This is a new speaking practice built on a real certification, a published book, and a curriculum that runs live every week.
If you would like to speak with someone before you book, ask in the form below and a reference call will be arranged. If you book and it does not land, say so and it will be made right.
Two minutes, no obligation, and a real reply within one business day, including if the date is not available. If it is not a fit, you will be told that plainly rather than sold something else.
Every inquiry is read and answered by Jason personally. Not an assistant, not an agency.
Fees vary by format, date, location, and length of engagement, which is why they are quoted rather than published. Submit the form with your date and budget range and you will receive a written quote. Fee is quoted separately from travel, lodging, and printed materials.
Four to six weeks before the event is comfortable for a full customization process. Shorter timelines are frequently workable. Send the date either way and you will get a straight answer about availability.
Yes, and it is included. Every engagement begins with a discovery call, and the material is built to carry your meeting theme, your mission and values language, and the specific behavior you want changed on Monday morning. Examples are drawn from your industry.
Yes. Keynotes, workshops, lunch-and-learns, and coaching are all delivered in person or virtually. The applied-AI session in particular works well virtually because the room can follow along on their own machines.
Jason is an Independent Certified Coach, Teacher, Trainer and Speaker with the Maxwell Leadership Certified Team, certified in the Maxwell Method. He is independent. He is not an employee, agent, or representative of Maxwell Leadership, and this page does not imply endorsement by Maxwell Leadership or John C. Maxwell.
Yes, with terms agreed in writing before the event. Recording rights, internal distribution, and any public use are covered in the speaker agreement so there is no ambiguity afterward.
Book signings and bulk book orders can be arranged, including copies for every attendee. Mention it in the form and it will be quoted with the engagement.
A written standard they can be measured against, a scoring method that takes under two minutes a day, and a weekly review cadence. Workshop participants also leave with printed materials and a completed action plan. The goal is that something is different on Monday, not that the room felt good on Friday.
