Press and Media Kit

Resources for media, podcast hosts, and event organizers covering AlphaBlueprint and the book BUILT, NOT BORN. Use anything on this page. For interviews, review copies, or anything you do not see here, email [email protected].

The book

Title: BUILT, NOT BORN
Subtitle: The Twelve Standards That Build Men Who Build Millions
Author: Jason MacDonald
Publisher: AlphaBlueprint Publishing
Release: July 28, 2026
Formats: Paperback $18.99 (979-8-9959597-1-7), Hardcover $27.99 (979-8-9959597-0-0), eBook $9.99 (979-8-9959597-2-4)
Category: Self-Help / Personal Development

One-line description

The complete system for men who are done starting over and ready to build something that lasts. Three pillars, Twelve Standards, installed in sequence and run for life.

Author bio (short)

Jason MacDonald is an author, speaker, trainer, and leadership coach. He is a Maxwell Leadership Certified Team Member and the founder of AlphaBlueprint, a men's performance and development company based in St. George, Utah. His book BUILT, NOT BORN gives men a complete system for building discipline, mastery, and financial dominance.

Author bio (long)

Jason MacDonald is an author, speaker, trainer, and leadership coach. He is the founder of AlphaBlueprint, a men's performance and development company headquartered in St. George, Utah, and a Maxwell Leadership Certified Team Member. Jason spent years in sales and leadership, building and running high-performance teams, before developing the system that became AlphaBlueprint. He built the framework because the standard shelf of self-help books offered stories and inspiration but no structure. Men needed a system they could install and run, not another memoir to admire. His book, BUILT, NOT BORN, delivers that system across three pillars, Discipline, Mastery, and Domination, and Twelve Standards a man installs in sequence and runs for life.

Interview angles

• Why motivation is the wrong tool for men. Motivation is weather. Systems are infrastructure. Why men who failed on motivation are not weak, just under-engineered.
• The sequence problem no one talks about. Most men chase wealth before they build discipline. Why the order of the Twelve Standards matters.
• The money Standard most men never reach. Standard 09 is Build the Money Engine. Most never get there because the earlier Standards are not installed.
• Building a community vs. building a following. Accountability over hype. How to design durable men's development instead of an attention machine.
• Why the men's self-help market is broken. The industry sells inspiration that does not produce change. The case for structure over content volume.

Quotable lines

Inspiration ends. Installation begins.

• Most men do not have a knowledge problem. They have a structure problem.
• Motivation gets you started. Discipline gets you finished.
• A man is a stack of good intentions collapsing into the same week twice, until he installs a system.
• Build the man who builds millions.

Press contact

Email: [email protected]
Website: alphablueprint.net
Academy: skool.com/alphablueprint