This Privacy Policy describes how AlphaBlueprint ("AlphaBlueprint," "we," "us," or "our"), owned and operated by Jason MacDonald, collects, uses, and protects information about visitors and customers who interact with our website, products, and services. By using our site or submitting your information through any of our forms or checkout flows, you acknowledge the practices described in this policy.
We are committed to protecting your personal information and handling it with transparency, care, and respect. If you have any questions about this policy, please contact us at hello@alphablueprint.net.
Section 01
Information We Collect
We collect personal information when you voluntarily provide it to us or when it is automatically generated through your use of our website. The categories of information we may collect include the following.
Information You Provide Directly
- Name and email address collected when you subscribe to our email list or opt in to any lead magnet, newsletter, or free resource through forms powered by Kit (formerly ConvertKit).
- Payment information including credit card number, billing address, and transaction details collected when you make a purchase. Payment processing is handled entirely by Stripe. AlphaBlueprint does not store your full payment card data on our own servers.
- Order and account information such as purchase history, shipping address, and customer account details collected through our Shopify-powered store.
- Scheduling information such as your name, email address, and appointment preferences when you book a call or session through Calendly.
Information Collected Automatically
- Usage and analytics data including pages visited, time spent on site, referring URL, device type, browser type, operating system, and general geographic location (country and region), collected through Google Analytics.
- IP address and related network data collected automatically by our hosting infrastructure and analytics tools.
- Cookie and tracking data as described in the Cookies and Tracking section below.
Section 02
How We Use Your Information
We use the information we collect for legitimate business purposes, including the following.
- Email marketing and communications: To send newsletters, product announcements, educational content, promotional offers, and other marketing messages to subscribers who have opted in to receive them. You may unsubscribe from these emails at any time using the unsubscribe link included in every message.
- Order fulfillment: To process purchases, issue receipts, deliver digital products or physical goods, handle refunds, and provide customer support related to your orders.
- Website analytics and improvement: To understand how visitors use our site, identify areas for improvement, measure the performance of our content and marketing, and make data-driven decisions about our offerings.
- Scheduling and appointment management: To confirm, reschedule, or follow up on booked calls or consultations.
- Legal compliance: To comply with applicable laws, respond to lawful requests from authorities, and enforce our terms and policies.
- Fraud prevention and security: To detect and prevent fraudulent transactions, unauthorized access, and other harmful activity.
We do not use your personal information to make automated decisions that produce significant legal or similarly significant effects about you.
Section 03
Third-Party Services
We work with the following third-party service providers, each of which may collect or process certain personal information on our behalf or independently as a data processor or controller. We encourage you to review their respective privacy policies for details on their data practices.
We share personal information with these service providers only to the extent necessary to provide the services described above. We do not authorize them to use your information for any other purpose.
Section 04
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, understand how visitors interact with our content, and deliver relevant marketing.
What Are Cookies
Cookies are small text files placed on your device when you visit a website. They allow the site to remember your preferences and activity across visits. Some cookies are set directly by us; others are set by third-party services we use.
Types of Cookies We Use
- Essential cookies: Required for the website and checkout process to function properly. These cannot be disabled without affecting core site functionality.
- Analytics cookies: Set by Google Analytics to collect aggregated data about how visitors use our site, including pages visited, time on site, and traffic sources. This data helps us improve our content and user experience.
- Marketing and preference cookies: Set by third-party services such as Kit and Shopify to track opt-in status, session state, and shopping cart activity.
Managing Cookies
You can control or disable cookies through your browser settings. Most browsers allow you to block third-party cookies, clear existing cookies, or receive a notification before a cookie is stored. Note that disabling cookies may affect the functionality of certain features on our site.
To opt out of Google Analytics tracking specifically, you can install the Google Analytics Opt-Out Browser Add-On, available at tools.google.com/dlpage/gaoptout.
Section 05
Data Retention
We retain your personal information for as long as is necessary to fulfill the purposes for which it was collected, including to comply with legal, accounting, or reporting obligations.
- Email subscriber data is retained until you unsubscribe or request deletion.
- Order and transaction records are retained for a minimum of seven years to comply with applicable tax and financial recordkeeping requirements.
- Analytics data collected through Google Analytics is subject to the retention settings configured in our Google Analytics account, typically set to 14 months.
- Scheduling data collected through Calendly is subject to Calendly's own data retention policies.
When personal information is no longer needed and no legal obligation requires its retention, we will delete or anonymize it.
Section 06
No Sale of Personal Data
AlphaBlueprint does not sell, rent, or trade your personal information to third parties for monetary compensation or any other consideration. We share your data only with the service providers listed in this policy and only as necessary to operate our business and provide services to you.
We do not engage in data brokerage, and we do not share your information with advertisers for the purpose of serving you targeted ads outside of our own marketing communications.
Section 07
Your Rights and Choices
Depending on your location and applicable law, you may have certain rights with respect to your personal information. We honor those rights regardless of where you are located.
- Access: You may request a copy of the personal information we hold about you.
- Correction: You may request that we correct inaccurate or incomplete information we hold about you.
- Deletion: You may request that we delete your personal information. We will honor deletion requests subject to any legal obligations that require us to retain certain records.
- Opt-out of email marketing: You can unsubscribe from our marketing emails at any time by clicking the unsubscribe link in any email we send, or by contacting us directly. Opting out of marketing emails will not affect transactional communications related to purchases or account activity.
- Data portability: Where technically feasible, you may request your data in a structured, machine-readable format.
- Restriction of processing: In certain circumstances, you may request that we limit how we use your personal information.
To exercise any of these rights, please send your request to hello@alphablueprint.net. We will respond to all verifiable requests within a reasonable time frame and no later than 45 days of receipt, unless an extension is required by law.
We may need to verify your identity before processing your request. We will not discriminate against you for exercising any of the rights described in this section.
Section 08
Data Security
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include the use of HTTPS encryption for data transmitted to and from our website, access controls limiting who can view customer data, and our reliance on PCI-compliant payment processing through Stripe.
No method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information using commercially reasonable means, we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately at hello@alphablueprint.net.
Section 09
Children's Privacy
Our website and services are intended for adults and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take prompt steps to delete that information. If you believe a child has provided us with personal information, please contact us at hello@alphablueprint.net.
Section 10
Governing Law
This Privacy Policy and any disputes arising under it are governed by the laws of the State of Utah and the laws of the United States of America, without regard to conflict of law principles. AlphaBlueprint operates from Orem, Utah, and complies with applicable federal and Utah state privacy requirements.
Nevada residents are specifically advised that under Nevada Revised Statutes Chapter 603A, you have the right to request that we do not sell any covered information we have collected or may collect about you. As stated in this policy, AlphaBlueprint does not sell personal information. However, if you wish to make a formal opt-out-of-sale request under Nevada law, you may do so by emailing hello@alphablueprint.net.
Section 11
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, the services we offer, or applicable laws. When we make material changes, we will update the effective date at the top of this page and, where appropriate, provide additional notice such as an email to subscribers.
We encourage you to review this policy periodically. Your continued use of our website after the effective date of any update constitutes your acceptance of the revised policy.
Section 12
Contact Information
If you have questions, concerns, or requests relating to this Privacy Policy or how your personal information is handled, please contact us using the information below.
- Name: Jason MacDonald
- Business: AlphaBlueprint
- Email: hello@alphablueprint.net
- Location: Orem, Utah, United States
We will make every effort to respond to your inquiry promptly and resolve any concerns you may have about your privacy.