BUILT, NOT BORN
Press Kit.
Everything you need to cover BUILT, NOT BORN and AlphaBlueprint LLC. Hi-res cover, bios, fact sheet, logos, and pull quotes. Free for working journalists, podcasters, and media.
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Author Bios.
Short (50 words)
Jason MacDonald is the founder of AlphaBlueprint LLC and author of BUILT, NOT BORN. He spent nearly two decades in sales leadership before building a publishing and education company for men who refuse to coast. Based in St. George, Utah.
Medium (100 words)
Jason MacDonald is the founder of AlphaBlueprint LLC, a publishing and education company building tools for men in their thirties and forties who refuse to coast. He spent nearly two decades in sales leadership before stepping out to build AlphaBlueprint full-time. His debut book, BUILT, NOT BORN, introduces a twelve-Standard operating system for men who want to install discipline, mastery, and domination as a daily practice. MacDonald lives and works in St. George, Utah.
Long (200 words)
Jason MacDonald is the founder of AlphaBlueprint LLC, a publishing and education company building tools for men ages 28 to 50 who are tired of motivational content and ready for installation. After nearly two decades in sales leadership, MacDonald stepped out to build AlphaBlueprint full-time, focused on one mission: build the man who builds millions.
His debut book, BUILT, NOT BORN: The Twelve Standards That Build Men Who Build Millions, releases May 22, 2026 from AlphaBlueprint LLC. The book introduces a twelve-Standard operating system organized around three pillars - Discipline, Mastery, and Domination - designed to be run daily rather than read once.
MacDonald also runs the AB300 program, an 84-day intensive that turns each Standard into specific drills, daily reps, and brotherhood-style accountability. The companion community runs on Skool at skool.com/alphablueprint. Based in St. George, Utah.
Fact Sheet.
| Title | BUILT, NOT BORN |
| Subtitle | The Twelve Standards That Build Men Who Build Millions |
| Author | Jason MacDonald |
| Publisher | AlphaBlueprint LLC |
| Release Date | May 22, 2026 |
| Hardcover Price | $29.99 |
| Paperback Price | $18.99 |
| Ebook Price | $9.99 |
| Genre | Self-development, leadership, personal growth |
| Target Reader | Men ages 28 to 50 |
| Three Pillars | Discipline. Mastery. Domination. |
| Modules | 12 Standards |
| Program Length | 84 days (AB300 companion program) |
| Tagline | Build the man who builds millions. |
| Hook | Inspiration ends. Installation begins. |
| Community | skool.com/alphablueprint |
| Distribution | Amazon, Kindle, alphablueprint.net |
| Author Location | St. George, Utah |
| Media Contact | [email protected] |
Pull Quotes.
Approved quotes from Jason MacDonald for media use.
"Inspiration ends. Installation begins."- Jason MacDonald, founder of AlphaBlueprint
"The men I built this for are done with content that makes them feel good for ten minutes and changes nothing."- Jason MacDonald, BUILT, NOT BORN
"Discipline is not a feeling. It is a Standard. You either run it or you do not."- Jason MacDonald, BUILT, NOT BORN
"Build the man who builds millions. The order matters."- Jason MacDonald, BUILT, NOT BORN
Direct Media Contact
Jason MacDonald - Founder, AlphaBlueprint LLC
Email: [email protected]
Interview booking: alphablueprint.net/media-inquiry
Calendly (direct): calendly.com/jason-alphablueprint/30min
Website: alphablueprint.net