{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://alphablueprint.net/#organization",
      "name": "AlphaBlueprint",
      "alternateName": ["Alpha Blueprint", "AlphaBlueprint LLC"],
      "url": "https://alphablueprint.net",
      "logo": "https://alphablueprint.net/favicon.png",
      "description": "AlphaBlueprint is the men's discipline, mastery, and domination coaching system founded by Jason MacDonald. Based in St. George, Utah.",
      "founder": { "@id": "https://alphablueprint.net/#jason" },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "St. George",
        "addressRegion": "Utah",
        "addressCountry": "US"
      },
      "sameAs": [
        "https://www.skool.com/alphablueprint",
        "https://calendly.com/jason-alphablueprint",
        "https://www.youtube.com/@alphabphq",
        "https://www.youtube.com/@alphablueprintnet"
      ]
    },
    {
      "@type": "Person",
      "@id": "https://alphablueprint.net/#jason",
      "name": "Jason MacDonald",
      "alternateName": "Jason J. MacDonald",
      "jobTitle": "Founder of AlphaBlueprint, Maxwell Leadership Certified Trainer Speaker and Coach",
      "description": "Jason MacDonald is the founder of AlphaBlueprint, author of BUILT, NOT BORN, and a Maxwell Leadership Certified Trainer, Speaker, and Coach. He builds men 28 to 50 through the Twelve Standards across Discipline, Mastery, and Domination.",
      "url": "https://alphablueprint.net/jason",
      "image": "https://alphablueprint.net/jason-headshot.jpg",
      "worksFor": { "@id": "https://alphablueprint.net/#organization" },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "St. George",
        "addressRegion": "Utah",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "Men's coaching",
        "Discipline",
        "Mastery",
        "Domination",
        "Leadership",
        "Maxwell leadership method",
        "Elite performance",
        "Sales leadership",
        "Self-mastery"
      ],
      "sameAs": [
        "https://www.skool.com/alphablueprint",
        "https://www.youtube.com/@alphabphq",
        "https://calendly.com/jason-alphablueprint"
      ]
    },
    {
      "@type": "Book",
      "@id": "https://alphablueprint.net/#book",
      "name": "BUILT, NOT BORN",
      "alternateName": "Built, Not Born: The Twelve Standards That Build Men Who Build Millions",
      "author": { "@id": "https://alphablueprint.net/#jason" },
      "isbn": "9798995959717",
      "datePublished": "2026-05-22",
      "publisher": { "@id": "https://alphablueprint.net/#organization" },
      "inLanguage": "en-US",
      "url": "https://alphablueprint.net/book"
    },
    {
      "@type": "Service",
      "@id": "https://alphablueprint.net/#thebuilt",
      "name": "The Built",
      "description": "The Built is the AlphaBlueprint community. Founding 300 is a one-time $497 entry that includes the 12-week AB300 Build cycle and 12 months of continuity. Closes May 22, 2026.",
      "provider": { "@id": "https://alphablueprint.net/#organization" },
      "areaServed": "Worldwide",
      "audience": {
        "@type": "Audience",
        "audienceType": "Men 28 to 50 who build businesses and lead families"
      }
    }
  ]
}